Cosmetic labels — brand-accurate colour on materials that survive cream, oil and the bathroom shelf
A cosmetic label is the brand's face on the shelf — and the component that meets cream, oil, alcohol, bathroom steam and wet hands every day. Mae Mae has produced labels for global cosmetics and personal-care brands for more than 40 years: clear no-label-look labels, foil, specialty papers, and colour measured to Pantone on every lot — from a single label for a brand that is just starting.
- From one label
- No tooling charges
- 7–10 working days
- Same colour on every reorder
Cosmetic label types
Clear (no-label look)
clear PP or PET film with white printed only where needed, so the product shows through the bottle; serums, toners, fragrance
Foil and metallic
hot-foil stamping, or printing on metallic film with a white underlayer, for a premium look
Specialty papers
textured and kraft papers for natural and organic brands, with water- and smudge-resistant coating
Tubes and jars
flexible films for squeeze tubes; adhesives for small-radius curves
Variable data
batch numbers, MFG/EXP dates, per-unit QR printed on the label → Variable-data labels
Brand-accurate colour — every lot
Colour is the one thing a cosmetics brand cannot compromise on. At Mae Mae every SKU's colour values are measured with colour instruments and recorded, proofed on the real material before production, and re-measured before dispatch; reorders match the first run within the agreed tolerance. The factory controls colour to the G7 and GMI standards — the same standards applied to your cartons, so label and box are one colour on the shelf → Cosmetic cartons · Guide: matching label and box colour
Materials that survive real use
| What the label meets | What we match |
|---|---|
| Cream, oil, product smears | Coated or laminated film — stain- and rub-resistant |
| Alcohol, toners, fragrance | Solvent-resistant materials and coatings |
| Bathroom steam, wet hands | Waterproof film, permanent adhesive for damp surfaces |
| Curved bottles, squeeze tubes, small jars | Flexible film, adhesive for curved surfaces |
| Clear bottles wanting a no-label look | Clear film with selective white underlayer |
| Natural / paper brands | Specialty papers with water-resistant coating |
We carry every material and adhesive type. Send a photo of the bottle or tube and tell us the product's texture; the recommendation is free, and we can produce samples to test on your real packaging (a charge applies by material and quantity) → Guide: clear labels on bottles — why bubbles happen and how to prevent them
What must appear on a cosmetic label
Thai FDA notifications define the mandatory items: product name and category, ingredients, directions, manufacturer/importer name and address, net content, notification number, batch, manufacturing and expiry dates, and required warnings. We are not legal advisers, but prepress checks that the text in your file will actually be legible at the chosen label size and material.
Getting started
From one label to millions without changing factory
Most cosmetics brands start with a few SKUs in small quantities. Our digital lines print from a single label with no tooling charges, run several shades or scents in one job, and when the brand reaches retail or export, several digital lines running 24 hours carry it into the millions with the same colour values → Digital labels · when you move to an applicator → Roll labels
Produced in a factory global brands have audited
- ISO 9001
- ISO 14001
- G7
- GMI
— with print-inspection systems, colour instruments, a colour-assessment cabinet and rub testing in the factory lab → Quality and inspection
FAQ
Can you print white on clear labels?
Yes — a selective white underlayer on clear and metallic film, so colour is vivid where needed and the rest stays clear.
Ink rubs off when cream gets on the label.
Choose a coated or laminated film instead of bare paper and rub-test before production; we recommend the stack for your product's texture.
Several shades in small quantities?
Yes — printed in one job, split per shade, no extra tooling.
Will reorders match?
Colour values are recorded per SKU and re-measured before dispatch; reorders match within the agreed tolerance.
Can you make the box too?
Yes — cosmetic cartons are printed in the same factory to the same colour standard, from 1,000 pieces → Cosmetic cartons
Start with a conversation
Send your artwork, an approximate quantity and the material you have in mind (or ask us to recommend one). We reply within one business day on LINE, by phone or by email.